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Russell Simmons (born October 4, 1957 in Queens, New York), is an American entrepreneur and activist. Simmons was the co-founder of the pioneering hip-hop label Def Jam, a founder of Russell Simmons Music Group, and the creator of the clothing fashion line Phat Farm and the fragrance label Atman. Russell Simmons is the third richest hip hop entrepreneur, having a net-worth estimate of $340 million. He is only behind Jay-Z at $547M, and P Diddy at $358M. Simmons attended City College of New York but left his studies to promote local rap music acts, including Kurtis Blow and Run-DMC, and produce records.

In 1984, he met New York University student Rick Rubin and together they founded Def Jam Records, signing the Beastie Boys, LL Cool J, Public Enemy, Run-DMC and other acts. Def Jam became just one piece in Simmons' corporation, Rush Communications, which included a management company, a clothing company called Phat Farm, a movie production house, television shows such as Def Comedy Jam, a magazine, and an advertising agency. Simmons sold his stake in the record company for $100 million to Universal Music Group in 1999.

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tylove71

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