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Raised in the streets of North Philadelphia, Izzo experienced tragedy at a very young age when at 4, he lost his father to the brutal gun violence of North Philadelphia's streets. Izzo's father was a feared and notorious figure, whose reputation for extreme violence made him a known force in the streets. Izzo was brought up in an environment of incessant and ramped drug use, extreme violence and despair. Because of his hard life at an early age, Izzo took out his pain and frustration by getting into street fights with neighborhood kids, which carried over into the school. At school, because of his disruptive behavior, administrators and teachers placed Izzo into classes for disruptive and learning impaired youth. While in high school teachers openly tried to discourage Izzo from applying to college, and he was expected by everyone to be another ghetto statistic. However, Izzo began to prove every naysayer wrong. At the age of 12, Izzo took up the sport of boxing, and became an early member of the Concrete Jungle Boxing tribe, taking out his frustrations in the ring. While in high school at Strawberry Mansion High, Izzo participated in various extra-curricular activities, building up his resume and grades, while at the same time, teachers were trying to discourage him from applying to college. Despite the lack of support from his teachers, Izzo was accepted into Cheyney University, from where he transferred to West Chester University. While in college, Izzo worked as a counselor, helping very troubled children, some of whom had committed or been victims of heinous crimes. Izzo's innate ability to reach these damaged children stemmed from his own upbringing and an understanding of the pain and frustration these children felt. While working at this facility, by chance, Izzo was introduced, by a co-worker, to the business of club promotions, which changed the course of his life, and ignited a long time desire to work in the entertainment industry. Izzo quickly worked his way up to manager with a local club promotions company, and he soon branched off to independently run his own street promotions business. With his ambitions growing, Izzo then established himself as a club promoter for many of Philadelphia's major night clubs. Izzo was then presented with the opportunity to learn the radio business, but tragically, the day before he was to interview for an internship at 100.3 the beat, his mother, Beatrice Izzard died of cancer. Raised and nurtured by Bea Izzard (R.I.P), her solid foundation gave the young Izzo temporary refuge from his fleeting and chaotic surroundings. Bea Izzard's devastating death was enough to cause Izzo to give up on life and himself, however, Izzo refused to let his mother or himself down, and while burdened with great sadness, Izzo persevered; determined, he went to his scheduled interview, and after a competitive interview process, Izzo was hired as an intern for Radio One at Philly's 100.3 the beat. After excelling as an intern, Izzo was hired and joined the promotions department at the station. IZZO'S CAREER Starting from the ground up, Izzo has been making a serious name for himself in the radio business. Unlike other radio jocks in the Philadelphia market, Izzo has dedicated his career and on-air time to interacting and serving his community, and is area-wide known as the liaison between 100.3 the beat and the streets. Listeners who have met, and/or encountered Izzo and the beat truck, have a personal reason to tune in to the station, since unlike most jocks, Izzo has the opportunity to directly interact with listeners every day of the week! Even though Izzo was a significant member of the successful Monie, Pooch, and Laiya Morning show, and can now be heard nights on the show with DJ Touch-tone, Izzo prides himself, and puts his career on the line to serve his community everyday. During the morning show, when there were shootings in the city, Izzo was the only radio personality in the city that went to the crime scenes, and interviewed the families and neighbors of the victims. It was common for neighbors to see the news channel vans and Izzo in the 100.3 the beat truck! When a young girl was raped in an abandoned house, Izzo went inside the house, and personally made sure that the city of Philadelphia boarded it up! Izzo continually speaks to disadvantaged kids at Philadelphia area schools, and gains an attentive ear, because unlike most of the so-called leaders who come to speak at their schools, Izzo is a true recent product of their culture and lifestyle, and is entrenched among them in their neighborhoods everyday. Izzo is the only radio personality in the Philadelphia area, who children see on their small blocks and deprived streets, giving one-on-one advice to area kids, while others are paid thousands of dollars to give big speeches at large venues and auditoriums. Izzo is truly a part of the streets, and will fight endlessly, to personally insure that his community and its children are really uplifted, and are given honest, blunt and relevant advice that will aid them in their everyday life, as they maneuver through the same tough streets as he has had to survive in.
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