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  • Member Since:

    November 21, 1999

  • Real Name::

    Alfred Edmond

  • Sex:


  • Age:


  • Education:

    Bachelor's Degree

  • Primary Job:


  • Location:

    New York, NY

  • Race:

    Black/African American


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personal message

I am SR V.P. & Chief Content Officer of BlackEnterprise (, a multimedia company dedicated to providing business, financial and career development information and inspiration to African Americans who want to succeed as entrepreneurs, investors, professionals and, most of all, wealth builders. Our mission is no less than closing the wealth gap in black America and to help African Americans to adopt the values and behaviors necessary to build multigenerational wealth.

View my page on FOLIO: mediaPRO

I am a devoted father of four great children (five, counting my daughter's husband). I am also a committed Christian who loves Jesus and strives to hold up his end in a truly personal relationship with God.

My interests include self-improvement, wealth-building, health & fitness, the drug-free bodybuilding lifestyle, and ministering to the needs of others. I love black people and am passionate about doing what needs to be done to heal, strengthen and advance our people and communities. Yes, I am what is still known in some circles as a "race man." (Brother IS gonna work it out!) I also pursue natural bodybuilding (drug free, no steroids) as a hobby and have even participated in a few local bodybuilding competitions. I am an active alum of Rutgers University and a co-founder of the Rutgers African American Alumni Alliance. I also love to help and encourage others, particularly young people, to succeed, and spend a lot of time as an advisor, cheerleader, confidant and key contact for more than 30 mentees (and counting).


I believe in God the Father Almighty, Maker of Heaven and Earth, and in Jesus Christ, His only son our Lord, who was conceived of the Holy Spirit, born of the Virgin Mary, suffered under Pontius Pilate and was crucified, dead and buried. On the third day, He arose fromthe dead, ascended into Heaven and sits at the right hand of God the Father Almighty. From there, He shall come to judge the quick and the dead. I believe in the Holy Spirit, the church universal, the communion of saints, the forgiveness of sin, the resurrection of the body and life everlasting. Amen.

I believe that God promises invincibility, not invulnerability; while we will suffer in this life, through Faith, the ultimate Victory is guaranteed. With God, pain and death are temporary, joy and life are everlasting.

I believe that if youknow Him who holds the future, you don`t need to know what the future holds.

I believe in the pursuit of personal excellence and constant self-improvement. My goal is not to be superior to others, but to be superior, each day, to the person I was yesterday. More often than not, I will fail to achieve this objective--but I will persist in my efforts nonetheless.

I believe that if a man does only what is required of him, he is a slave. If a man does more than is required of him, he is a free man.

I believe that age is not a function of HOW LONG you live, but HOW you live.

I believe that you can`t be a hero and a victim at the same time.

I believe that good health, an active and open mind, a clean conscience and the capacity to share freely with others are our most important resources. Without these things, other forms of wealth mean nothing.

I believe that it is important to know the difference between understanding and acceptance. One does not (and, often, should not) necessarily equal the other.

I believe that the difference between life and death is growth, even though growth is usually scary and often painful. Grow, adapt, learn--or die.

I believe that what you believe says more about you than what you know.


recent blog posts



By Alfred A. Edmond Jr., Sr. VPEditorinChief, BlackEnterprise.comWhether Barack Obama gets into the White House or not, we are about to look into the mirror as a nation. As always, the image that will be reflected back at us depends on who we are politically, racially, generationally, culturally and regionally. But even with all of those defining factors, what we will find in the mirror depends on which side of America's duality ultimately tilts the scale between now and Election Day in... (continue reading)



Anybody checking the headlines of business news channels or the cover lines of magazines including Black Enterprise, will see plenty of advice on coping with a struggling economy, rising prices and the threat of recession.Pay down and avoid credit card debt. Cut costs and eliminate unnecessary spending. When you do spend, shop around for the best bargains. Boost personal savings, establishing an emergency fund equal to at least six months of living expenses. Create a household budget and stick... (continue reading)



Each week, I get emails and letters from people who tell me they are determined to get out of debt and begin to build wealth for themselves and their families. Many of them are sincere about their desire to change their financial futures. Others are giving lipservice to the Black Enterprise wealthbuilding mission. They want financial freedom as long as they don't actually have to make changes in their lifestyles to do it. My message this morning is for those of you who are part of the latter... (continue reading)



There's more to managing your credit than just ordering your credit reports and monitoring your credit scores, especially in these tough economic times. Getting a firm grip on your credit cards and using them wisely can be the difference between your economic security and financial disaster. The fine print in your credit card agreements can contain booby traps that can make using your card more expensive than you think. Here are just three for startersInactivity ChargesYou may find it hard to... (continue reading)

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