Gurulu is a company that helps non-native students learn Mandarin Chinese much more easily than was possible before. Adaptive language algorithms analyze the relationships between Chinese characters and words and how people learn them. They use these data to optimize an individual learning program for every student learning Mandarin Chinese. Vocabulary acquisition is complemented by language practice in the form of news lessons adapted from Chinese current affairs news. Gurulu also has a dedicated HSK Preparation section for students preparing for the HSK (the Chinese TOEFL). Gurulu was started by graduates from Oxford, Cambridge, Tsinghua, Georgia Tech and the Free University Berlin. The Gurulu team consists of native Chinese speakers AND Chinese learners, who are passionate about Mandarin Chinese and helping people around the world learn this fascinating and incredibly useful language.