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Shop Boyz

"Party Like A Rock Star"



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about the artist

It all happened so quickly. Or so it seems. One day Sheed, Meany and Fat were grease monkeys at a makeshift garage in their Bowen Homes neighborhood, the next they were swiftly-rising hip-hop stars, progenitors of a growing musical movement they call ''hood rock.' But like most overnight successes, Shop Boyz's rise to fame took many years. Cousins Demetrius "Meany" Hardin and Richard "Fat" Stephens grew up with best friend Rasheed "Sheed" Hightower in the notorious Bankhead area of Atlanta, the stomping ground of some of the city's most successful hip-hop artists (T.I. and D4L, among them). They worked on cars, hustled, did whatever they could to make ends meet and when their work was done for the day, they turned to their true passion: making music. Their unique, groundbreaking style didn't go unnoticed. It wasn't long before a local producer named Richard "Fire" Harris stepped up and offered to make beats for the group -- free of charge. Fresh on his heels was an ear-to-the-street businessman named Brian "Bingo" Ward who took the guys under his wing, put them in his studio and recorded a bevy of songs on them, among them the group's hit single "Party Like A Rockstar," a clever, hook-driven joint that is as much about living life with fervor as it is getting your party on. Within four months of its release, "Party Like A Rockstar" set off a frenzy of activity at radio and clubs throughout the southeast and spread like wildfire across the country. The electrifying song with its contagious hook appeals to the spirited, carefree rocker in all of us - from school children and working class dads to hard-core hip-hoppers and blue-haired, Mohawk-wearing Punk Rockers. From note one, excited fans begin strumming air guitars, crowd surfing and building mosh pits that rival those of any major rock concert. "Rock stars party freely," says Sheed. "They don't hold back. That's the way we like to party." And it's the way they like to make music. The guys say the hook to "Party Like A Rockstar" was stuck in Meany's head for weeks. When he finally shared it with them, they knew it was different, that it was edgy and unlike anything else in the clubs or on the radio. It was the perfect introduction to their unique brand of music. "I think our sound is different," says Sheed, "because we would listen to what everybody else was doing and we thrived on not doing what everybody else was doing. We didn't want to be just like them and that's not disrespecting them but we want to create our own lane, not follow somebody else's path." As for their definition of the newly-created sub-genre known as 'hood rock, Sheed says, "It's got energy and a rock feel to it but at the same time it's all about rocking the club, getting the club charged up. We don't want to say crunk because we're not followers of the crunk movement. We're trying to have our own sound that's still energetic." But in an industry that often encourages imitation over innovation, Shop Boyz knew that coming from a fresh perspective could be risky; still, they were willing to take the plunge. "Sometimes people are afraid to take risks," says Sheed. "Meany came to us with that hook. He wasn't scared to say something to us and take that risk and we weren't afraid to get behind him on it." And a popular deejay at Bankhead's famous Pool Palace wasn't afraid to put it to the test in the club. "We're just glad that DJ T-Rock decided not to second-guess our music," Sheed says. "It grew so fast that we were really chasing behind the song," Meany adds. The song quickly transformed into a phenomenon and took on a life of its own, garnering airplay from Georgia to Texas to New York and everywhere in between. It wasn't long before Shop Boyz found themselves and their label, ONDECK Records, negotiating a joint venture with Universal Music Group, a move that would truly catapult them beyond their southern boundaries and afford them the opportunity to test their brand in unfamiliar territory. The verdict: a hit is a hit is a hit. Like their Bankhead brethren, Shop Boyz project a sound and image that appeal to their street comrades but, at the same time, they shun over-the-top vulgarity and shy away from glorifying street life and the trials that accompany it. "We from the streets," offers Fat, "so if you're from the streets and I'm from the streets, there ain't too much I don't know about. I don't wanna hear about you not having gas for your car when I can't pay my rent. I want people to go on another level .If you say you sold drugs, I did too at one point. You stole a bike; I stole a bike at one point too. We come from Bowen Homes and Bowen Homes, at one point, wasn't the place to be and it's still like that. But in our music, we don't have to talk about that. We can take it to another level." Shop Boyz's debut CD, "Rock Star Mentality," is a sampling of the creativity and diversity that go into each and every song that this creative collective churns out. Whether they're flossing and having fun on a track like "My Car" or showing respect for their ladies on "She Knows," Shop Boyz tell new stories in new and exciting ways. "Rain Dance," a sure standout, is bound to inspire some new moves on the dance floor. "It's a lot of energy," says Meany. "I think people are gonna like it because you gotta dance to it. It's another movement." And a group favorite, "Rollin'," is a track the guys swear is actually hotter than their blazing "Party Like A Rockstar." "It's so next level," says Meany. From spending hours with their heads under the hoods of hoopties in Bankhead to scheduling photo shoots and promo tours all over the country, Shop Boyz are enjoying their success. "It's been great," says Sheed. "We've been so blessed. You go from saying 'Please God, please do this, please do that' to 'thank you God.' I used to wonder why I had to grow up in Bowen Homes and why I had to see the things that I saw and why my mama and daddy had to have me out here. But now it's all kinda coming together. I'm not looking at the fame and money part. What I'm looking at is the fact that my son don't have to worry about nothing."

announcements

May 02, 2007

Universal Republic Signs Hot Atlanta Hip Hop Group Shop Boyz

OnDeck Records⿿ Smash Atlanta Trio Brings Urban Radio Hip Hop/Punk Smash ⿿Party Like A Rockstar⿿ To Universal Republic (New York, NY) Universal Republic Records has entered into an agreement with OnDeck Records to market, distribute and release hot new genre-defying hip hop trio the SHOP BOYZ, whose debut single ⿿Party Like A Rockstar,⿝ scored as the 2nd most added new single at urban radio last week, continuing to build excitement ahead of its official Tuesday, April 10 release date. Launched by OnDeck Records, the SHOP BOYZ⿿ initial breakthrough has been forged by Atlanta label⿿s CEO, Brian ⿿Bingo⿿ Ward, who has skillfully guided the groundbreaking trio⿿s rapid trajectory into the mainstream. The group⿿s riotous blast of hip hop-meets-rock has transformed the southern hip hop landscape, emerging from Atlanta⿿s underground urban music scene and inspiring a new punk wave among the south⿿s hip hop tastemakers. With major labels in hot pursuit of the group since the beginning of 2007, the three members, Fat, Meany, and Sheed are being hailed as new pioneers of the genre. ⿿We are excited to be in business with Brian Ward and OnDeck Records,⿝ stated Monte Lipman, President Of Universal Republic Records. ⿿Brian is a great recruiter of talent and the SHOP BOYZ exemplifies the cutting edge of a bold new force in hip hop. Their willingness to go beyond the cookie-cutter approach in every way fits our label⿿s artist-driven mission like a glove.⿝ Brian B. Ward, CEO of OnDeck Records also commented: ⿿OnDeck and The ⿿Party Like A Rock Star,⿝ movement is already spreading well beyond the confines of the south. Monte Lipman and Universal Republic⿿s great track record of thinking out-of-the-box and providing the ultimate exposure for their artists will ensure the SHOP BOYZ stay ⿿street⿿ and connect with the millions of fans hungering for something new in hip hop.⿝ Current plans call for the debut SHOP BOYZ album, Rockstar Mentality, to be released by Universal Republic on June 26. The group will be shooting a much anticipated video for ⿿Party Like A Rockstar,⿝ later this week, to be directed by Marc Klasfeld (Nelly, Juvenile, Ludacris, Foo Fighters) and to be shot in their native Atlanta.

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C0ur7n3y
C0ur7n3y

Female, 28, Atlanta, GA

Posted March 02, 2009


Yo song PARTY LIKE A ROCK STAR is watz up PARTY EVA DAY........................... .................. KEEP YO HEADS UP


MisVikious
MisVikious

Female, Age Private, Niagara Falls, NY

Posted July 22, 2008


rock star 4 life party like a rock star TOTALLY DOOM!!!!!!!!!!!!!!!!!


datreggiedguy
datreggiedguy

Male, 30, Jackson, MS

Posted May 13, 2008


WATS GUD BP WANNA LISTEN 2 MORE GREAT MUSIC COME 2 MY PAGE N MY MUSIC PAGE IF U LIKE WAT U HEAR BECOME A FAN PIECE
http://music.blackplanet.com/r eggied/


sexy_gril1
sexy_gril1

Female, 28, Sacramento, CA

Posted April 03, 2008


keep it real baby boi n keep it up


lilsporty86
lilsporty86

Female, 31, Fort Wayne, IN

Posted February 19, 2008


Hey u guys! Just wanna tell u that I love that song and I party from sunday - sunday.
YEEEEEEEEEEEEAHHHHHHHHHHHHHHH


Mechell24
Mechell24

Female, 32, Dawson, TX

Posted January 03, 2008


i love this song and they are all supppppeeeeerrrrrr sexy. plus their video was awesome x 2 plus extra coool. smooooouuuuuccccchhhhheeeessss s to the shop boyz


vanity07
vanity07

Female, 32, Montgomery, AL

Posted October 19, 2007


I PARTY LIKE A ROCKSTAR MONDAY-MONDAY YEAH!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!


KISSMEIFULIKE
KISSMEIFULIKE

Female, 29, Atlanta, GA

Posted September 12, 2007


CAMPBELLTON RD!!!!!!!!!!!!!1


ACCOUNT CLOSED
CLOSED

Female, 34, Posen, IL

Posted September 06, 2007


PARTY LIKE A ROCK STAR OR ELSE


JuiCeeEst
JuiCeeEst

Female, 30, Atlanta, GA

Posted September 02, 2007


B Town all the time!! We party like rockstars Errday


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