Chicago, IL bred singer, songwriter DeLorean is quickly establishing his brand in the areas of business and music. Rarely does an entertainer experience success in business prior to being discovered, and without the usual prerequisites of celebrity parents or being groomed to do so. Since his early childhood DeLorean's had star quality. He exudes swagger and his facial expression says cheese even before he flashes his million dollar smile. He possesses the “it factor” that’s so hard to define but one word that encompasses his aura is greatness.
As a kid he admired R.Kelly, so by listening to him at an early age ignited a fire in DeLorean and he soon discovered his own ability to reach people through song. We all know, or have seen, someone so gifted they can play instruments by ear and naturally sing on key. The only challenge that remains is sharpening their skills and learning the business, and the sky is the limit. DeLorean has accomplished both feats with no formal training. He began singing at 11 years old as just a hobby, but once he left chicago's greenline train at age 12 with $40 after singing for the first time publicly it became evident he was a special talent. While attending high school, working and trying to making it out of chicago's westside streets, he launched Swagga Boyz Entertainment (www.swaggaboyzentertainment.com) and has since accumulated more than some major artists in the same amount of time. Since then he has trained his mind and body for that purpose; rising before the sun to run, workout, and rehearse before rushing off to class. Staying fit and drug free helps him maintain his focus, leaving no time for anything not in harmony with his goal.
Now that he records his own records, his inspiration comes from R.Kelly as a musician, Tank, and Baby Face as a songwriter. His professional career reached new heights when he added hooks to incredible beats. Soon his vocals were in such high demand, it became inevitable he maximize his potential and become a double threat, singing & songwriting.
Furthermore, his lack of spare time has had a positive effect on the community by leading him to utilize the talents of others. Swagga Boyz Entertainment serves as a means for talented individuals to make money and share his dream of by licensing their tracks alongside his on the website. His clientele consist of independent artists from Chicago and beyond. Major labels call and extend offers regularly, but have yet to present the ideal situation.
Today, DeLorean's “about to have the game wrapped up!” So says one of the many songs having single potential on his debut project, “Birth of a Legend”(which sold a total of 265,000 copies) in 2009, the thousands of people who purchase hooks from his website, and just about anyone else who’s heard his music. Singing songwriting, marketing and promotion, and the intangibles all would make him an asset to any major label or distribution company. DeLorean knows that and his goal is become the #1 recording artist in the world and do things that have never been done in music.
