After eight years, R&B multi-platinum group Dru Hill reunites and signs a new recording contract with Kedar Entertainment. Sisqo, Nokio, Jazz and new member Tao (pronounced Tay-oh) are back and will release their fourth CD offering, InDRUpendence Day in stores April 13, 2010. The new single, “Love M.D.” is a sexy mid-tempo ballad and will impact mainstream, urban adult contemporary and crossover radio on Tuesday, January 26 with all formats including mainstream and crossover to follow. The new album is a soulful blend of R&B, rock, hip-hop and romance–in true trademark Dru Hill form.
There are several key local and national radio promotions, performances and interviews scheduled for the release of the album. Kedar Massenburg, President and CEO of Kedar Entertainment, is very excited to work on their reunion project. “I’ve always been a fan of Dru Hill and I’m happy to be in partnership with them,” says Kedar. “We look forward to further developing the Dru Hill brand and exploring the numerous marketing and promotional opportunities available to them including solo releases from Sisqo and Nokio’s rock group, Black Angel Down.
In 2001, the group disbanded so that members could pursue solo careers. Dru Hill group member, Sisqo went on to achieve international success with the acclaim debut album release, Unleash the Dragon, which included the mega hit, “Thong Song.” The album sold over eight million units worldwide, while former group member Woody went on to pursue a career in gospel music. This year, Dru Hill will star in a reality TV series titled Sweat’s Platinum House, produced by label mate Keith Sweat and airing on CENTRIC. The series is guaranteed to keep audiences glued to their seats and further demonstrates the group’s provocative and edgy swagger. In addition to Sweat’s Platinum House, Dru Hill’s member Sisqo also stars in the London based (UK) TV sensation, Big Brother. The show has already garnered international visibility for the group and is an excellent marketing vehicle for the CD project oversees. Plans are currently underway for a 25 U.S. City “House of Blues” promo tour scheduled March through April with Joe and Keith Sweat. An international tour of Europe, Asia and Africa is set for May 2010. Dates for the promo and concert tour will be announced in the coming weeks.
