One Super Bowl ad runs $2.6 million. Is it a good investment? What else might an advertiser do with that kind of cash? Do the peoples favorite ads even get the best results?
Super Bowl ads have, for years, been little more than a beauty contest for advertising agencies. Over a year, the price of one Super Bowl ad could provide your company exposure to 50 percent of the population of Arizona. It would buy you enough radio repetition for the average listener to hear your ad four times a week, 52 weeks a year throughout Phoenix, Glendale, Maricopa County and the Buckeye (Chandler and Scottsdale). Altogether, $2.6 million could buy you several thousand ads, which would reach a total of nearly 10 million people.