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LONDON - There was plenty for media pundits and advertisers to get excited about in 1998. Emap launched glossy women's monthly Red, ITV2 arrived on our screens and Associated Newspapers' announcement that it was to bring daily freesheet Metro to London triggered expectation and debate.

Amid all this activity, hardly anyone in the UK took any notice of a technology-driven media start-up in California. It did not remain anonymous for long - there can be few people remaining who have not... (continue reading)

Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.

There are few limitations to marketing options, and the opportunities listed here are just a few that will generally result in a decent ROI (Return On... (continue reading)

I am a huge fan of Google Analytics, but even so, you should be aware of several bugs that have been confirmed by Google.

(1) A Google Groups thread confirms that some users are unable to login to Google Analytics, due to a "Redirect Loop." The error message continues to say, "Firefox has detected that the server is redirecting the request for this address in a way that will never complete...".

There errors began to be reported on July 7th. Last night... (continue reading)