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Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.

There are few limitations to marketing options, and the opportunities listed here are just a few that will generally result in a decent ROI (Return On... (continue reading)

I am a huge fan of Google Analytics, but even so, you should be aware of several bugs that have been confirmed by Google.

(1) A Google Groups thread confirms that some users are unable to login to Google Analytics, due to a "Redirect Loop." The error message continues to say, "Firefox has detected that the server is redirecting the request for this address in a way that will never complete...".

There errors began to be reported on July 7th. Last night... (continue reading)

The Search Landscape Reflected In Paid Results It's important to note that the writing of this article occurred on July 17, 2008. I mention this only to insure that you can put it into context and also so that those who read this article in a day or week or month from now aren't confused by my noting of Q2 reports and references to ?today?.

Any of you who have read some of my past articles or who have visited Beanstalk's services pages will know ? I'm not a PPC guy. Quite honestly... (continue reading)