How_I_Made_The_Flip's Blog

James Collins currently serves as U.S. Vice-President and General Manager of McDonald's Greater Southwest Region. In this position, he oversees the marketing, finance, operations, franchising, training and human resources functions for over 700 restaurants located in a four state geographic area and whose annual sales top $1.3 billion dollars. Under Collins' leadership, the region strives to ensure that each guest at McDonald's receives the Quality, Service, Cleanliness and Value that they have come to recognize from the company and its franchisees.

 

James began his McDonald's career in 1976 as a crew person in the Cleveland Region and with great success quickly advanced through the restaurant ranks. After leaving McDonald's to pursue other management opportunities, the ketchup in his veins didn't allow him to stay gone for long. Since returning to the company in 1985, James has continuously strengthened his leadership ability and has strived to build strong customer focused teams in each position.

 

Prior to becoming Vice President and General Manager, Mr. Collins joined the Greater Southwest Region. in 2001 as U.S. Vice-President of Operations/QSC. He has also held positions as Sr. Director/Operations Team Leader of the Great Lakes Division and a variety of other operations positions including Field Consultant, Training Consultant, Operations Manager, Field Service Manager, Multi-Department Head and Director of Operations in the Cleveland Region. Mr. Collins also served as a District Manager in the Detroit Region.

 

Mr. Collins has been relentless in developing a service culture in the region focused not only on delivering a great experience to our customers, but also having a regional Field Service and Training team dedicated to partnering with our franchisees and suppliers to find innovative solutions to grow sales and guest counts. He also is a member of the National Service Team, National Pricing Team and is a Field Officer Advisor to the McDonald's African-American Council (MA2C).

 

Mr. Collins has been recognized numerous times throughout his career for his leadership and dedication to the McDonald's System. Recent awards include recognition for "Best Field Execution" and "Greater Southwest Region MHOA Support and Guidance".

 

Although his current position demands a great amount of his time, he stays involved in the community by volunteering with such organizations as the Urban League of Dallas and Habitat for Humanity. Mr. Collins also sits on the Board of Directors of the Big Brother/Big Sister of Detroit. Mr. Collins demonstrates his desire to mentor young people through his work with the National Pre-Law & Leadership Institute for Youth.

 

James and his wife Patricia have one son, Cordell, and two daughters, Shareka and Jasmine. A music aficionado, James relaxes after a long day listening to his favorite jazz & R&B artists.