Box of surprises - Style - New Straits Times
A girly pink beauty box is out to surprise beauty enthusiasts, writes Shuhada Elis
THIS may very well be a new obsession for beauty lovers out there. If you get excited when you see beauty boxes with mini samples or tiny bottles, here"s some good news.
Beau.box, the world"s first full-sized online subscription box, is here to wow the crowd.
Founded by local beauty and wellness entrepreneur Kelvin Tan, Beau.box promises a minimum of four full-sized products with different monthly beauty themes.
A BOX THAT IS OUT-OF-THE-BOX
While most beauty suppliers around the globe offer sample beauty boxes, Tan believes that it"s more satisfying for buyers to experience the products in full-size.
"I want to offer more than just a normal box. That way, people can really enjoy the products," he said at the launch of Beau.box Cosmetics.
With its tagline Beauty Awaits, the box contains a minimum of four full-sized products, which are sourced from all over the world. They range from limited edition colour cosmetics, skincare, hair care and lifestyle products. The plus point is that each box also includes one international surprise guest brand.
"Our first guest brand in the debut box is the Jelly Pong Pong lip blush from Italy," says Tan.
Also in the December box themed Bare Beauty are Wonder Powder (intuitive mineral foundation), Rain Maker Serum and The Stare Palette, an eye contouring kit.
The box, which is about the size of a small round cake box, is made of recyclable material and is durable. It can be reused as a storage box, gift box or even tissue box as the centre heart-shaped opening can be removed.
The actual value of the debut box is RM595 but it"s introductory price is only RM89.
"We feel that every Beau.box should be a gift, a monthly surprise as a reward for yourself or your loved ones," adds Tan.
Those who love surprises would enjoy the idea of receiving a different thematic beauty box every month. However, if you prefer to pick and choose the products rather than wait to be surprised, this may not be for you.
That aside, the reason why Beau.box is selling at a low price is because it is designed for subscription.
The actual value of a single box is RM380 or more.
"Such value can only be sustained when we work. Zenmed Reviews together. When you subscribe, you create a positive chain that ensures continuity of these great products," says Tan.
There are three subscription plans, from a monthly to a bi-yearly plan.
The monthly plan goes for RM129, while the three-month plan is priced at RM267 and the six-month plan is at RM445 (all free shipping).
The plans also come with bonus points, which can be used to redeem individual products. For instance, a single box subscription equals five points and they add up according to the plans.
Tan says that this unique business model is convenient and accessible to anyone across the globe, which is why Beau.box believes in "beauty without boundaries".
"It is simple, easy and affordable," he says.
To subscribe, log on to www.beauboxcosmetics.com. Web tutorials are also available.
Debut beauty box
Beau.box Bare Beauty product list:
1. Wonder Powder (intuitive mineral foundation in nude)
Formulated with skin-compatible minerals, this powder foundation is designed to create a natural finish that allows skin to look its best without overpowering it.
2. Jelly Pong Pong Lip Blush
A moisturising lip stain that tints your lips with the right amount of juicy colour and hydrates like a balm. Exposed Skin Care ReviewsCan also be used as a cheek stain.
3. Rain Maker Serum
Its phyto-actives and antioxidants boost clarity, and revive tired and sluggish skin. Non-comedogenic and ensures deep delivery of nutrients to the skin.
4. The Stare Palette (eye contouring kit)
A combination of six colours in a lightweight packaging makes it travel friendly. The colour combination aims to contour, highlight, shade and accentuate the eyes.
The debut box themed Bare Beauty.
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