David T. Fagan shares just how he positioned himself for media interest and how you can follow the same techniques. He answers some viewer questions about branding, marketing and whether you really need to hire a PR agency. Lately he has been seen on the Today Show, Fox news, The Doctors and many more talking about his new book and the movement called Guerrilla Parenting.
In this interview, David answers questions about PR, marketing and branding - how to brand an Amazon best seller, the difference branding identity between branding and marketing and branding and PR challenges that people face as business owners. We talk about how to brand a product, how to brand your name, and how to best position yourself for media attention as you develop your branding identity and plan. He also discusses where branding and advertising are best positioned to get your name and product noticed.
David T. Fagan is the Icon Builder. He is best known as a Speaker, Author, and Entrepreneur with his marketing and PR company based out of Beverly Hills, CA. He was the former CEO of Guerrilla Marketing who sold over 23 million books in 62 languages all over the world. His branding and marketing advice can be heard all over the world. He's also the former owner of LCO Communications that has represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers.
David owns Icon Builder Media, is a Guest Lecturer at UCLA, and has been recently featured in Fox & Friends, The Washington Post, Forbes, Investor's Business Daily, Yahoo! News, The Wrap, and the Los Angeles Business Journal.
As a branding consultant, David helps both the new and experienced entrepreneur develop a unique branding and marketing strategy
He is Regional Chairman of Marketing for the Boy Scouts America and is an International Speaker in places as far away as Dubai and Australia. David has shared the stage with Former Secretary of Defense Dr. Bob Gates, Mark Victor Hansen, Dan Kennedy, Harry Dent, and John Assaraf to name a few. David currently resides in Laguna Niguel, CA with his wife and 8 children. David's passions are for training Teen Entrepreneurs and for a movement he calls Guerrilla Parenting.