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blog archive Cool Guide: Monochromatic #heARTofCOOL


Well, the time has come and Cris and I could not be any more excited! The Cool Guide MONOCHROMATIC shoot took everything up a notch, hands down. We have had other shoots, but none of them were quite like this. Everything came together exactly the way we envisioned it; which as creatives, is nearly impossible to achieve with all the dynamics and people involved in pulling off a photo shoot.

mon o chro mat ic

m n kr madik/


containing or using only one color.

"monochromatic light"


(of light or other radiation) of a single wavelength or frequency.

We wanted to embark upon exploring and embodying the MONOCHROMATIC mood to show people cool-designs it was Ok to be bold. And nothing less than our supreme best was the energy we channeled during the manifestation of this shoot; from the shot list to the featured products all the way down to the wardrobe that was chosen real time with the assistance of Stylist Goddess Miss Lisa Smith Craig (@lscstyling).

Here, at heART of Cool (HoC), we love fashion and everything about it, so we had to have the dopest stylist. Lisa Craig Smith, has been many of the top industries go to for over a decade. She came in with the wardrobe, the team and the plan! We came in and the clothes were laid out and ready to be selected upon arrival. We tried on pieces and began building looks. Our goal was to select the brands that had pieces that were cool and honed in on exactly who, Cristen and I were as individuals.

Lisa and her team were not only great at putting it all together, but were beautiful people with beautiful spirits. It was the most epic feeling because this is what we do this for. The crew was an all around great support. The creativity flowed onto the set so easily as you will see from the images. We had the pleasure of wearing brands like Europe base brand ZWALLOW your pride, alongside Dr. Martin.

What was most amazing to us, was that the energy we had put out was the exact same energy we were getting back from our creative team! The photographer, GIULIANO BEKOR, was full of intense focused energy, which heart-of-cool Cristen and I thought was inspiring. He gave great direction and really understood what we wanted to achieve with the shoot.

In closing, we must say that this shoot was definitely one for the books. We had an outstanding time and grew to new heights. GROWTH, is always the goal!

We hope you beautiful people enjoy this season's "COOL GUIDE"

Example wardrobe details:

Tasha : Ziztar top & pants, Zenzii earrings, CC Skye cuff, House of Harlow bracelet, Happy Socks socks, Maison Margiela hat, Dr. Marten shoes

Cristen: ALC jacket, Bebe bralet, 3.1 Phillip Lim shorts, St. John necklace, Haus of Topper earrings, Laruicci ring, St. John ring, Mercura sunglasses, Roger Vivier shoes #heARTofCOOL

We are cultural visionaries, fashion innovators and lifestyle curators whose mission is to discover, explore, and showcase the Art in Life & the Life in Art. The essence of culture is our playground and Art is our muse. At the Heart of Cool, trillion-dollar dreams come true every day because they are birthed in a place that cannot be bought - in our hearts.

Cristen Mills (Cris), is an experienced and ambitious businesswoman, with a background in advertising, branding and entertainment. She first entered the industry as an aspiring agent at ICM and shortly thereafter became the personal liaison to Grammy, Golden Globe and Oscar Award-winning artist, COMMON. She later went on to open her own restaurant, My Two Cents, with celebrity chef Alisa Reynolds in Los Angeles as well as a skateboard accessory design company named, Wardrobe. Currently Mills is the creative visionary and co-founder of Heart of Cool, a new online force that merges fashion, art and culture through innovative, chic and edgy content.

Tasha Bou (Tash, TB), also known as the "Boss Stylist," is best known for styling collaborations with Oscar-winning actor Jamie Foxx. She has created a vast body of work through her unique style and image creation, having showcased her talents and work at the Cannes International Film Festival and Hollywood blockbusters, including White House Down and The Amazing Spider-Man. Bou is an expert in trend-spotting and high fashion forward work. Currently Bou is the creative director and co-founder of Heart of Cool, a new online force that merges fashion, art and culture through innovative, chic and edgy content.