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Which Search Engine's Best?

Posted



When you search a topic on a search engine you will get tons of replies to choose from. Many times too many. It can take you forever just to go through the results. Search engines ignore common words like "be", "to", etc. If you're searching for two things don't use the word "and" use "+", it's easier for the search engine to understand plus. When the search engine sees "+" it knows to look for both, especially if you use "+" before both words. For example, if you type in +Joe+Smith the search engine will look for pages that contain Joe Smith. That's an over simplification but hopefully you get what I mean.

You can use "and", "or", "not" too. They are called Booleans, based on mathematics. In computer land Boolean operations use digital logic. There are subsets and theories beyond those we're looking at here, however, know they guide your searches.

To a search engine "and" means include all the words in this phrase, like Ben Franklin AND Thomas Jefferson. If you use "or" it tells the search engine you want results that contains either or any of the words in your search. When you use "not" you are telling the search engine you DON'T want that. For example you could say "streets not avenues." The search engine would look for streets and not return any results that contain avenue.

Another trick is to use quotation marks around your search phrase. When you do, the search engine sees it as a search phrase and will look for pages that contain the words in your phrase. Have you ever noticed when you search for, say Boot Hill, the results that come up will be sites for Boot Hill but also for Boot and for Hill? Using quotations around Boot Hill helps eliminate the extra sites in your return.

Be specific. For example, if you're looking for hamburgers in New York, don't enter "hamburgers" enter "hamburgers New York." The search engine will look for restaurants that serve hamburgers, but only in New York.

Search engines recognize capital letters. If you type your phrase in all small letters the search engine will look for matching phrases in small or capital letters but if you use capital letters the search engine will only look for words that match - with capital letters.

Check your spelling. Incorrect spelling can change the results you receive. Sometimes the search engine is able to recognize the word and may return with "did you mean..." sometimes not.

https://www.theguardian.com/small-business-network/2014/jan/16/what-is-seo-how-website-google-visibility

Search Engine Optimization in Phoenix

Remember, always start simple. You can add more as you go along, but starting simple will help give you the basics of what you're looking for.

As with search engines there are tons of sites that will help you learn how to search you might like to read some books on the subject or visit websearch.about.com and monash.com/spidap.html. Below is another link that will help you in your quest for search engines as well as two books you might like to look through.

Copyright Tillsontitan - All Rights Reserved

What is Internet Reputation Management All About? Find Out Here

Posted



"It takes 20 years to build a reputation and 5 minutes to ruin it." - Warren Buffett, American businessman and philanthropist.

The Internet is a great technological invention that aids a business to grow, expand, and communicate with its customers. But like all inventions, it has a flip side: it can provide anonymity and opportunity to anyone who wishes to malign its reputation. A tarnished reputation not only costs a company its name and respect, but its business opportunities are also badly affected.

Problems Pertaining to Online Reputation

Reputation of any person or company is mostly hampered in three different ways:

A government regulatory body or a journalist has posted something negative about you or your company. This type of negative posting is generally done with no malice or intent to damage. They just post general information which is regularly updated.

A wronged person, who has been caused personal damage by a company's products or services. This category of people generally vent their anger and cause short-term damage.

https://www.bing.com/webmaster /help/webmaster-guidelines-30f ba23a

A vengeful person, whose sole mission is to 'get at you' by attacking your reputation, causes the most damage, because it's fueled by anger and jealousy.

How is Negative Publicity Managed?

Negative reviews and inaccurate content generate adverse publicity, which in turn leads to negative listings of your company. To counter its proliferation, Internet reputation management, sometimes also known as search engine reputation management (SERM), has been developed.

SEO Phoenix

A series of search engine optimization (SEO) tools have been designed to make the negative publicity generating websites fall in their search engine rankings. These sites are pushed back to distant search result pages, making them almost invisible.

On the other hand, websites that have positive content about the company are optimized to rise in the rankings. New content like social networking sites, blogs, and web pages are also developed to counter negative publicity, and then these sites are made to appear relevant to the company's search terms and listings. This is done over a substantial period of time, until the negative listings drop out of the search rankings.

Tools Used

Tools and techniques used to restore a company's search listings include the ones given below:

Search Engine Reputation Management (SERM): SERM uses two tools to dilute negative publicity, namely, search engine marketing and search engine optimization. Both these tools apply damage control techniques to restore corporate identities on the web.

Search Engine Marketing (SEM): The primary goal of this tool is to build and manage brands, website promotions, market or keyword research, generate client or brand specific content, and increase web traffic to generate business.

Online Identity Management (OIM): This technique refers to online personal branding and is done through identity exposure using social networks and participation in websites such as Facebook, Orkut, Flickr, Twitter, etc. The main objective of this is to get high search rankings for as many sites as possible, when someone searches for a particular person's name and his or her reference. This technique is specifically used to restore an individual's image and standing.

Social Media Marketing (SMM) / Social Media Optimization (SMO): This tool employs the concept of showcasing a company's product or service and brand in front of the networking community, to improve its online business and reputation.

Online Reputation Management (ORM): This service is meant for monitoring and protecting a brand, product, or business across the virtual space. ORM involves marketing and public relations along with search engine marketing, to raise awareness about the brand.

Internet reputation management tools are not only used for damage control, but also to position an individual or a company's product or service in higher search listings. In this highly competitive age, your reputation can make or break you or your business. Therefore, a positive campaign to enhance the image of your business, will increase the visibility of your company on the Internet.

Search Engine Optimization :: SEO Help with onsite and offsite optimization (Page 1 of 2)

Posted

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What are onsite and offsite search engine optimization?

Phoenix SEO

This article today is to provide you some SEO Help on understanding the difference between two types of optimization for the search engines:

Onsite Search Engine Optimization:

Onsite SEO or on-page SEO encompass all the techniques used within your website design and content itself, such as the layout, the keywords, the quality of your content, the size and description of your pictures, the navigation structure of your site, etc.

Providing some on-page SEO help is not too complicated as the designer has (in theory at least) full control over his web design. This type of optimization is crucial for a proper indexing in the search engines as the crawlers will analyze all the information found of your site to identify its nature.

Clearly, it would take far too much time to details all the techniques of onsite SEO just in this post itself, nonetheless, I think it is important to highlight some major techniques that would dramatically affect your on page optimization compare to those who don't apply them:

Page Title. Nowadays, maybe the most important on-page SEO technique is to have your keyword in your page title. Search Engines give a lot of weight to the page title, so forget useless titles such as "welcome to my website"?.Meta Tags. Although those have lost a lot of value lately, it's still a good practice to include your Meta tags. One note of caution though, is to prevent keyword spamming.Meta Description. Don't forget to add a meta description in your site, more often than not, this is the text that will be use by the search engines to describe your website, so make it powerful and compelling.Keyword. Having your main keyword in a heading tag, and also spread reasonably throughout your post and at the end of your page will add value and weight to it. Again, be careful of keyword spamming.Images descriptions. All your pictures should have a description tag associated, yet again, beware of keyword spamming.Onsite linking. Make sure that the navigation of your website is smooth and well structured. No page should be further than 2 clicks away. Typically, your Level 1 page should link to your Level 2 pages, which should in turn link to your Level 3 content pages. Just by doing those few SEO help techniques, you will place yourself ahead of at least 90% of your competition.

http://searchengineland.com/

Next, I want to talk about Offsite SEO.

Offsite Search Engine Optimization:

Also known as off-page SEO, these techniques if I may call them so, are ways to affect the ranking of your site by external intervention.

Where you have almost full control in on-page SEO, you do have much less say in off-page SEO.

"While on-page SEO will get you indexed in the search engine, it is off-page SEO that will give you a good ranking. With on-page SEO techniques, you work on the quality of your website, with off-page SEO, you work with its popularity."



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