Video SEO isn't just for search engines, it is necessary to building a following on video sharing sites like YouTube. The trick for successful video SEO research for YouTube is using everything that the site gives you, and then making sure you let other people know how to help you as well. Here are a few tips that you may not have thought of that can help you to get more traffic to your videos and to show up more in video search queries on sites like YouTube. The YouTube keyword tool for video SEO
This particular example also demonstrates how on-air hangouts not only produce valuable video content for a channel, but they are a powerful networking tool It might seem an odd choice to give Randy the video as well - since his blog and YouTube channel show at the top of the SERPs, but in writing a blog post, and sharing the video with his networks (It's on his SlideShare account too.) Randy is also promoting the community and that "Mark Vang" guy So, one 15 minute video is now marketing the community and myself on several channels.
Videos are a great medium to communicate information to various clientele and potential clients. Instead of dense text, it provides a visual and auditory stimulation. It is also a medium that allows your business a creative license to engage your website visitors and build trust and reputation. While there ????? ??????? are many aspects of SEO that revolve around coding and meta, video optimization is a great way to decrease your bounce rate, increase links and traffic. SEO is about online marketing, so creating a strong online marketing portfolio means using the best tools around you to build the best site that you can.
Comments can only be given on a video if someone sees it. Search engine optimizing you video for YouTube and the search genies will increase your chances of getting traffic the your video , thus increasing the chances of someone taking the time to leave a comment. You should include the keyword in the title and description of your video With Google directly indexing videos in the search results, when someone enters the keywords you are targeting, your video may show up on their screen. Similarly, people typing in your keywords in the YouTube search engine can also bring them to your video
YouTube is a popular video hosting site which allows registered users to upload videos which are shared with the online community. There are literally millions of videos uploaded and viewed every single day. With this type of competition how are you certain that your videos are ones that will actually be seen by those you want it to reach? It takes some time to create videos to upload to the site and you want to be assured that they are viewed by your intended audience. YouTube videos can be an integral part of a social media or digital marketing campaign. Here are some ways to promote a YouTube video.
Using the Google Adwords Keyword Tool , you can research valuable keywords that prospective customers might be searching for in search engines. You want to pick keywords that are in low competition, specifically niche terms. For example, instead of choosing "SEO Video" for a title to a video showing users how to SEO their video, you would want to choose a title like "How to SEO Video for YouTube". Longer keywords (referred to as "long-tailed keywords") that get a good amount of searches with low competition are usually best. (2) Change the Video File Name
Clearly, captions and transcripts enable deaf and hard of hearing users to use videos. This is part of Google's mission Their task is to classify and arrange the web's abundant amounts of information, ideally in a way that makes it universally accessible and useful. Google focuses on their users and recognizes the diversity and different requirements of their users. Because of this, video search results with captions and transcripts rank higher, since they allow access to information in multiple formats, depending on preference and need. Captions widen your audience segment. 2. Higher Engagement & Longer View-Time
The last item, is as important as the first two as YouTube has become a search engine in its own way. In fact, it passed Yahoo in 2008 at the number two search engine world-wide This increases the potency of a well optimized video for business visibility. Businesses that undertake an optimization strategy can bring engagement to customers and prospects and can entice them to enter a marketing funnel. This factor makes video more than just an optional practice. It is a necessary weapon in the arsenal of those companies that are serious about competing for business in the search engines.
When a YouTube video goes viral it can create thousands of links from social shares and people posting the video on their own websites, but all of these links are pointing back to YouTube. If you host your best video content (and are exclusive with it) on your site, then you can build natural links and traffic to your site as people share the video and embed it within their own blog posts. Including rich, keyword anchor text within the video embed code gets you natural backlinks that can help your entire site climb the rankings for your keywords. Don't Discount YouTube Completely.
It's not impossible to get a rich snippet back to your own site with a YouTube video. Yoast's Video SEO Wordpress plugin (which is excellent, by the way) offers a method of doing it. However, this and other methods only work with a hack and when the video isn't performing particularly well on YouTube, making it strategically redundant. If a video is not returning many views or generating engagement on YouTube, then it's doing nothing except devalue the overall quality of a channel and restrict the ability of that channel to rank. Especially when you can get secure hosting for free , there is no reason to do that. Conversions