How to Write a Professional Real Estate Property Description That Sells by Rose Manning
How to Write a Professional Real Estate Property Description That Sells
by: Rose Manning
There are dos and donts when it comes to writing a professional property description that sells. An effective property description can determine whether or not you sell the property.
To begin, your headline must jump out from the page and catch the attention of the buyer. Make the headline appealing with captivating and positive words.
Always begin your description with the selling points of the property. List the best features first to keep the attention of the buyer. Use adjectives to spice up the description. For example, instead of stating dining room, try spacious dining room for your family to gather and share a meal. Let the buyer know why they will want the selling points of the house.
Its important to sell the area to potential buyer as well. Are you selling to someone looking for a single family home or a multi-million dollar estate? Highlight points in the area that appeal to your buyer like schools, shopping, public transportation, etc.
Include the geographical area in your description. Many buyers are looking to buy in a specific area.
Including the price of the property is especially important for the for sale by owners. Price inclusion is a way to screen potential buyers.